PARTNERSHIP SYSTEM
How a B2B technology company built a scalable partner-led GTM motion by designing a structured partnership system aligned to revenue outcomes.
Case Details
Clients: Mid-Market B2B SaaS Company
Engagement Type: GTM & Partnership
Industry: B2B Technology / SaaS
Project Duration: 6 Months
Focus Areas: Partnerships, GTM
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The Story
The company had a strong product and growing demand, but struggled to scale revenue
efficiently.Direct sales alone were proving expensive and slow, while partnerships existed only as informal relationships without clear ownership or structure.
Leadership recognized that partnerships could become a growth lever—but only if designed as a system, not a side initiative. Techaivv was engaged to design and operationalize a scalable partnership-led GTM motion.
WHAT TECHAIVV DID
We worked closely with leadership to define the role of partnerships within the overall GTM
strategy and ensure alignment across marketing, sales, and RevOps.
- Defining partner ICPs and ideal partner profiles
- Designing partner value propositions and incentives
- Creating onboarding, enablement, and co-selling playbooks
- Aligning partnerships with pipeline tracking and attribution
- This transformed partnerships from ad-hoc relationships into a repeatable revenue channel.
The Results
Our engagement helped the company establish partnerships as a predictable and scalable
GTM motion.
Customer Reviews of the Case
“Techaivv helped us turn partnerships from a vague idea into a real growth engine. Their structured GTM approach gave us clarity, ownership, and measurable impact across our revenue teams.”
