DEMAND ENGINE ALIGNMENT
How a B2B SaaS company unified its demand generation efforts to create a predictable, scalable pipeline engine.
Case Details
Client: Mid-Market SaaS Company
Engagement Type: Content & Demand
Industry: B2B Technology
Project Duration: 4 Months
Focus Areas: Demand Strategy
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The Story
The company had invested heavily in multiple demand channels, including content, paid media, outbound, and events. While activity levels were high, leadership struggled to connect these efforts to meaningful pipeline outcomes. Each channel operated independently, with different messages, metrics, and ownership.
Techaivv was engaged to diagnose the demand motion end-to-end and align all demand activities around a single, coherent strategy tied to revenue outcomes.
WHAT TECHAIVV DID
We approached demand generation as a system rather than a set of campaigns. This involved aligning narrative, targeting, channels, and funnel mechanics under one operating model.
- Defining a unified demand narrative aligned to ICPs
- Aligning inbound, outbound, paid, and events under one funnel
- Designing content themes mapped to buyer stages
- Implementing lead scoring, routing, and qualification rules
- Establishing shared KPIs between marketing, sales, and RevOps
The Results
The aligned demand engine delivered immediate improvements in pipeline quality and predictability.
Customer Reviews of the Case
“We were running campaigns, but we didn’t have a system. Techaivv helped us align everything around pipeline and revenue—and the impact was clear within months.”
