EMPLOYER BRANDING TRANSFORMATION
How a structured EVP and digital brand activation helped a manufacturing company triple inbound applications and reduce recruitment agency dependency significantly.
Case Details
✓ Client: Diversified Manufacturing Group
✓ Engagement Type: Employer Brand Build & Activation
✓ Industry: Manufacturing / Industrial
✓ Project Duration: 11 Months
✓ Focus Areas: EVP, Content Strategy, Digital, Campus
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The Story
As the manufacturing conglomerate expanded its workforce, the HR team struggled to attract quality talent without relying heavily on recruitment agencies. The company had no consistent employer brand presence, fewer than five Glassdoor reviews, and a LinkedIn following of just 1,100 people.
Without a defined Employee Value Proposition or content strategy, over 74% of all hires came through third-party agencies, making it difficult to build a cost-efficient and self-sustaining talent attraction engine across the organization.
WHAT TECHAIVV DID
Techaivv treated employer branding as a product launch. Before creating any content, deep internal research was conducted across employee interviews, focus groups, and a competitor brand audit covering 12 peer companies. The EVP that emerged was specific, credible, and differentiated — not a generic tagline.
- Conducting 60 structured employee interviews and 4 focus groups across business lines
- Developing a differentiated EVP across five pillars: Growth, Ownership, Stability, Innovation, and Community
- Redesigning the LinkedIn company page with a 12-month content and editorial calendar
- Producing 34 pieces of original content including culture videos and employee stories
- Launching a campus branding program across 8 target engineering and management institutes
- Training 12 internal employees as active employer brand ambassadors across social media
Challenges Faced
The absence of a structured employer brand created over-dependence on agencies and made the company invisible to its core target talent segments.
The Results
The employer brand transformation delivered measurable improvements in talent attraction, cost efficiency, and digital brand visibility.
Customer Reviews of the Case
"Techaivv helped us build an employer brand our own people are proud of — and that pride became visible to the market. Our inbound pipeline today is stronger than anything we built through agencies."